A multi-coloured jamboree across three ASEAN cities as The Color Run™ returns with CIMB Group as presenting sponsor

Each city boasts a different theme and concept, and participants in the Kuala Lumpur edition will razzle dazzle their way through a tropical paradise

 

KUALA LUMPUR, 20 April 2017CIMB Group today announced it is the presenting sponsor of The Color Run™ in Kuala Lumpur, Singapore and Jakarta for 2017. Dubbed the “Happiest 5k on the Planet”, the untimed event organised by IMG is a five-kilometre fun run that has runners showered in coloured powder, in a celebration of health and happiness. Each city will feature a unique theme and the three runs are expected to attract in excess of 35,000 runners.

 

First launched in 2011, The Color Run™ is a unique paint race that has been experienced by more than six million runners worldwide in over 40 countries. The race has no winners or official times but instead celebrates everyone in pursuit of health, joy, and happiness, whilst bringing the community together.


“The Color Run™ brings with it a strong following and I am excited to see the return of this event to not just one, but three of our key markets this year. The vibrancy of this colourful event aptly reflects ASEAN’s diversity, the exact quality that CIMB embraces and promotes in its vision to become the region’s leading universal bank.  I look forward to the festivities and having a great time at all three runs, which provide a fun platform for CIMB to engage with its customers and local communities, to demonstrate how we continue to support their different lifestyles and goals through our new brand promise “Forward”. I’m confident that participants are in for an exciting and memorable experience,” said Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group.

Robbie Henchman, Senior Vice President, Head of IMG Asia Pacific said, “We couldn’t be more thrilled to see The Color Run™ return to three amazing cities in the region this year. Attracting everyone from all walks of life, and marked by endless fun and a non-competitive element, the growth of the event has been phenomenal and the people have embraced it with much enthusiasm over the years. We would like to extend our gratitude to CIMB Group for their renewed support for this wonderful event platform.”

 

Taking place for the second time in Kuala Lumpur at Padang Merbok on 13 August, the 2017 “Tropicolor” edition will see some 13,000 participants dash through a series of brilliantly colored zones based on a tropical theme,characterised by tropical arches, palm trees, island-style music, and even a ‘beach’.

Registration for The Color Run™ in Kuala Lumpur opens on 1 May 2017 via www.thecolorrun.my. The registration fee starts from RM90 per participant, with the addition of a new Family package and Child pricing. CIMB Bank debit and credit cardholders will be provided with a promo code via email and SMS, which they can use to enjoy 20% discount off the ticket price, subject to terms and conditions.

 

More information on The Color Run™ Malaysia can be found on www.facebook.com/TheColorRunMalaysia and @thecolorrunmy on Instagram. Join in the chat using #TheColorRunCIMB, #ColorRunMY, #Happiest5k, and #Tropicolor.

 

 

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